Must My Aspiring Content Creator Friend Cease Using People for Content?

The Prosecution: One Friend's Perspective

At times I'm recorded while I’m eating. I’ll see myself on her Instagram – it’s like a sudden shock.

My best friend of 10 years, she, calls herself the “creativity monarch”. It’s fun for a short while, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to document everything constantly. When we eat out, her motto is, “The camera eats first,” and takes photos with the flash on, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She makes video blogs about city life, her daily routine, and her styling career. The material is quality, I’ll give her that, but I prefer not to be involved. On occasion I'm captured while dining, or simply tagging along. I’ll see myself on her feed later, and it pops up like a surprise: I might be bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

She also expects me to record her at inopportune moments. Often I’ll be talking to someone else, or we're simply hanging out in the street. I feel like our bond has transformed into me being her free crew. She has the means to hire someone if she wanted high-quality content. When I brought up my discomfort about the situation, she dismissed it. She’s taken me to a couple of industry functions, which was nice, but that doesn't compensate for all the time and effort I spend helping her create material.

I appreciate that Marielle has helped me with my career in design, but I don’t want our connection to become just a ledger of favours. I don’t feel she's insincere or dishonest, but at times it seems that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “Alright, smile for the camera!” and record me smiling with someone. It feels forced. It's crucial her to recognize that our decade-long friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being filmed, altered, or posted for an audience. I’m not a accessory for her online persona.

The Other Side: The Content Creator's View

I want Beth to see that the content we produce together can get us a foot in the door.

I love creating videos. It's more than a hobby; it’s part of who I am. Producing content and sharing my life online allows me to show my personality and engage with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your passions. I admire people on TikTok who pull off that aesthetic of casual, DIY content creation.

Content creation is my version of engaging with life: noticing the details, posting them with an audience that appreciates the art behind it. It's never my aim to make my friend uncomfortable. Taking her to industry events was my way of offering access, giving her a opportunity to witness exclusive moments that could help her career in design too. That’s not blackmail, it’s just being realistic.

I’d still take her to these events even if she refused to assist me, but I desire her to see what the work we create together can get us: an opening. I understand not everyone enjoys being filmed, but sometimes unplanned moments is what makes content authentic. Appearing on video occasionally is part and parcel of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my private videographer, but friends support one another in small ways. I thought recording a short video here or there would be fun for her. Creativity thrives in collaboration, and having Beth around makes endeavors lively and enjoyable. I never force her to take part in anything, and I would never deliberately humiliate her. But filming together sometimes is part of how I document our time together.

I cherish Beth’s friendship profoundly and want to avoid making videos to drive a wedge between us. I am ready to compromise: like requesting permission before filming, and avoiding shots that might make her uncomfortable.

This is not about power, it’s about sharing my world while still respecting hers. Clearly making content is not a substitute for real connection: it's merely part of how I experience life and I want her to be involved in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Should Marielle stop recording herself and Beth when they are socializing?

There’s nothing more excruciating than having a friend point a camera at you. I understand that it's her passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to create content with. With the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, you can’t ask your friends for help repeatedly, even if they have done it before. While she enjoys creating, that doesn’t mean all those around her is content. She needs to honor her friend's personal space.
Another reader, 26

Marielle might love making content and displaying her life publicly, but it isn't for everyone. It was kind she has helped her friend professionally, but she needs to listen to what her friend desires.
A commenter, 27

It sounds like you value each other, so hold on to that and make sure it’s the focus in your friendship. Foster some real experiences, where genuine feelings are stored, not digital scrapbooks. Even public figures who seem to share their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be not fully engaged nor genuine when they're together – she’s working. Both seem confused as to what’s reasonable. The answer is not found in trying to change one another, but in each establishing clear boundaries around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their friendship?

Traci Duncan
Traci Duncan

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and consumer electronics.

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