Wolff Set to Sell Stake Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to record-breaking achievements in Formula 1

Mercedes team principal Toto Wolff is in final negotiations to offload part of his ownership stake in the Mercedes F1 outfit.

The deal values the Mercedes team at £4.6bn – a record for an F1 team – after McLaren were valued at £3.5 billion in an adjustment to ownership structure in September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, plans to divest a shareholding in the region of 5%.

Wolff, aged 53 would stay on as team boss and CEO should the deal proceed.

Shareholder Structure

Remaining partners in the team are Mercedes-Benz and industrial group Ineos Group, who each also own a third of the enterprise.

An official representative stated: "We will be making no comment on the matter. The management structure of the team stays unaltered, and each shareholder are fully committed to continued achievements of Mercedes-Benz in Formula One."

Valuation Increase

The deal signifies a substantial rise in worth of Mercedes F1 since Ineos bought its share for £208 million in 2022.

The rise demonstrates the growth in market values of Formula 1 outfits recently as a consequence of the increasing appeal of Formula 1 around the world.

This trend was evident with the box-office performance of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted last summer and has grossed over $630 million (£458m) at cinemas worldwide.

The film represents the actor's top-grossing movie and the highest-earning sports movie ever released.

Current Standings

The Mercedes team are runner-up in the constructors' championship, trailing McLaren, with three races left in the current championship.

Mercedes' primary racer George Russell has secured victory in two of the 21 races this year and is fourth in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight straight team titles and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

Traci Duncan
Traci Duncan

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and consumer electronics.

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